In many companies an online style-guide is an essential part of the brand toolkit. This online bible ensures that the digital brand is consistent whether developed in-house or by external agencies. While TUI Group maintains an excellent Brand Hub toolkit, its guidelines for the digital experience are light-touch.
As my UI Design Team moved into working Agile across a variety of scrum teams, I realised creating consistency across the scrum silos could be a problem. To establish our design authority and governance I worked together with my UI Design Lead to consolidate our design patterns into a organised library of elements. When work began on a new eCommerce site built on the React platform I advocated that our UI Design Language should form the basis of the new site. This recommendation was accepted and work continues to achieve this.
