I collaborated with TUI's Head of Content to land a content marketing platform enabling quick delivery of light-touch apps to enhance our product launches. I have taken a mobile first approach in this channel. 70% of our customers will view these on their phones after linking from a TUI marketing email.
Having a platform that is separate from the Ecommerce site allows us to be agile and quick to market with micro-site generation and urgent communications. For another example please see the Covid-19 app
I collaborated with TUI's Head of Content to land a content marketing platform enabling quick delivery of light-touch apps to enhance our product launches. I have taken a mobile first approach in this channel. 70% of our customers who view these will do so on their phones after linking from a TUI marketing email.
Having a platform that is separate from the Ecommerce site allows us to be agile and quick to market with micro-site generation and urgent communications. For another example please see the Covid-19 app
