The rebrand of Thomson to TUI was (and continues to be) the big project during my time at TUI. It culminated in the biggest advertising campaign in the company's history. As the Lead Creative of the in-house design team, I provided the link between Y&R, TUI's ad agency with the design and production teams back at Head Office.
The creative execution involved a large cast of characters in 'LA LA Land' style setups. I took the master creative in-house -- broke down the assets into flexible templates that could be served up to any channel whether it be for Digital OOH, YouTube and Social Media, Retail POS, Direct Response advertising or on our own eCommerce site.
