tui-co-uk

Preparing Thomson for migration to it's new web home

Moving a highly successful business from it's traditional web home to a newly branded URL is fraught with risk. More than 60% of Thomson Holiday's revenue was generated by it's Thomson ecommerce site. The move to new brand and the new url had to be planned well in advance with the core strategy built around creating SEO value for tui.co.uk.

MIGRATION

For TUI to maintain Thomson's position, the new website needed to develop its authority as travel experts, paving the way for migration with minimal traffic loss.

DESTINATION

Rich content pages filled with quality journalism, unique photography and bespoke video, created SEO page value across TUI's core destinations and products.

INTRODUCING TUI

As news of the new brand was released tui.co.uk became the go-to destination for information about the TUI brand and exclusive hotel products.