Black Friday is a huge commercial driver of sales in the lead up to Christmas. Retailers who don't participate can risk losing traction during this critical sales period. Finding a way to differential the TUI brand in a sea of shouty sales messages and black graphics is a challenge. I borrowed from the visual language of airline and created a unique flipper graphic that can be used everywhere. Over flat backgrounds or photography it works equally well. It has a motion version that we use wherever possible for extra standout.
