Sony Entertainment approached Sky Creative to pitch some ideas for socially marketing their new show, ‘Unforgettable’ with Poppy Montgomery as a police detective with perfect recall. We proposed two ideas (of which this is one) and Sony took them both! This is the Crime Memory Facebook app. Every week after the show we uploaded a clip teasing the next week’s episode to the app. The viewer has one chance to watch it and then answer a series of questions against the clock. Results are posted to the player’s Faceball wall. It's a promo disguised as a game!
