I was asked to help a small team in Sky's product development group explore ways in which children find and consume media content. In the process we created a ipad prototype to test our assumptions and find out if there was an appetite in the marketplace for a standalone media discovery product for children. Kids do it different –– there is no doubt about it. They don't see clear differences between content types, whether it’s cartoons, movies, music or craft projects. Our prototype used child defined passions as form of discovery and built media experiences dedicated to each ‘interest’ category.