First Choice Brand

Guidelines and execution

First Choice Holidays has been through a major shift change. To reflect the emphasis on 'Value' PSL London was commissioned to work with the  myself and the Marketing Manager on delivering a brand toolkit fit for our usage.

Taking a digital first approach, I worked with the UI design team to ensure that all brand elements were suitable for our eCommerce platform. Palette, font and design layouts all needed adjustments to suit.

Not satisfied with the agency's font solution, I took control of this aspect of the project, identifying and negotiating an enterprise font license that works both in print and online.

Brand in action: First Choice 'Ridiculous Value' Campaign

Campaign creative here created by the TUI In-house Design Team in partnership with TUI's advertising agency Y&R

First Choice Brand Guidelines examples